Sunday, February 5, 2012

Sexuality in the Media part 2

The product that i think is being featured is a shower gel for men, and the connection between the product and the advertisement that they are trying to get across is that by using this product you will get girls to like you, or at least want to have sex with you because you smell good. I think this advertisement is extremly innapropriate for people to see, especially young teenage boys. I think that this is innapropriate because they will get the idea in their head that by buying this product women and girls will automatically want to have sex with them or do things for them. The advertisement is very unnecessary as you dont need to prove to boys that buy buying a product you will get women. I think that there are other ways to portray this product without losing its selling appeal but im not honestly sure how they would accomplish this. I think that Axe advertisements have a very negative impact on the consumer. I see different ads for this product all the time, and i think that it will start to give boys the wrong idea about women, that they will start to think that we will do things (sexually) for them if they buy this fragrance, and i think that they will also start to degrade us and look at us as just sexual objects as opposed to human beings.

1 comment:

  1. I am shocked by the subtle sexual messages in this advertisement... and the manner that it portrays women. Excellent critique!

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