Sexuality in the Media part 1

The ad that i had looked at was an ad for the car company BMW. The connection between the product and the image is that the BMW car is a man's desire or greatest attraction. I do not think this advertisement is appropriate because i don't really think that it relates at all. They could have done a million other things for car advertising but instead they chose to incorporate sex into it. I don't really think that it relates well enough to the product. Yes it is very eye catching and it makes sense but its too innapropriate. There is a little bit of stereo typing by saying that its a "man's" desire when in fact it might be a woman's as well, and there are probably plenty of other ways to portray the product, like by using some of the cool features such as voice technology to make an eye catching advertisement. I think that this advertisement just has the impact on the consumer that its what a man wants, a BMW, just as much as he wants sex. It makes men look like they are out to wanting sex when in fact that is probably not the case at all.